Success story · Technical SEO + Web

From invisible to a sector reference.

Luvimetal Top 3
in the
sector
Technical SEO + Web +68%traffic
Client
Luvimetal
Sector
Metalworking industry
Services
Technical SEO · WordPress
Timeline
5 months
Location
Albacete
🔒 luvimetal.es
+0%organic traffic in 5 months
0sector keywords in the top 3
−0%loading time (LCP)
x0more enquiries from the website

// Real project figures — zero filler, zero made-up ROAS.

The challenge, the fix,
the result.

Hover over each card to read the full story.

01 — The challenge

A solid company that didn't exist on Google

Luvimetal had been an offline reference in its sector for years, but its website didn't even come up for its own trading name. A slow site, a chaotic architecture and no content strategy at all. Smaller competitors were taking the searches that should have been theirs.

02 — The fix

Rebuilding the foundations before touching the content

We started with what nobody sees but Google does: architecture, speed and structured data. We migrated to a clean WordPress, reorganised the categories around real search intent and built pages designed for queries that bring customers, not empty visits.

03 — The result

First for what people actually buy from them

In five months organic traffic doubled and they started ranking first for the sector's key searches. The important part isn't the graph: qualified enquiries now come in every week, which never used to happen.

What exactly did we do?

Technical auditFinding and fixing indexing errors, redirects and duplicate content.

Core Web VitalsImage, cache and server optimisation until the LCP went green.

SEO architectureReorganising the site around search intent, with internal linking that makes sense.

Schema & dataStructured markup so Google understands the product, the company and the services.

Content with AIKeyword research and service pages that answer what people search for.

GEOOptimisation so they also appear in answers from ChatGPT, Perplexity and Gemini.

Before and after: the speed

The same business, the same website on the outside. Inside, a different league. Here's what changed in Core Web Vitals.

Before · month 0
LCP (loading)5.8 s
CLS (stability)0,34
Mobile performance38
After · month 5
LCP (loading)2.1 s
CLS (stability)0,02
Mobile performance94
At last we understand what we're paying for. And it shows in the quotes coming in.
L Manager · LuvimetalGran Vía Solutions client

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// A real Luvimetal case — delivered by the Gran Vía Solutions team.

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