Paid advertising · Google & Meta Ads
Our strength is SEO. We run paid advertising with the same principle: if we can't improve your account, we tell you before charging you, not afterwards.
Most of the budget on badly run campaigns goes on clicks that were never going to convert: badly targeted audiences, generic keywords and landing pages that don't close. The problem is almost never the platform. It's the strategy behind it.
// We flip this chart on its head. That's the whole trick.
What isn't measured doesn't improve
Every month you get real data, not hot air: leads generated, cost per lead and where each conversion comes from. In plain language, so you see exactly what your investment produces.
// Real screenshots from client accounts. You see yours, with your data, in your monthly report.
Three fronts, one principle: every euro goes where it can convert. No inflating impressions.
Immediate visibility when people look for you. Search, Display and Shopping set up with a clear goal, not to inflate impressions.
Precise targeting and creative made for your business, not templates recycled for every client.
Automated sequences and flows that keep the lead warm without you having to do it by hand, connected to your paid campaigns so you don't lose anyone who has already shown interest.
We analyse your current account (or set one up from scratch) before touching anything.
We define a real goal, audience and budget, not a generic one.
We test, measure and adjust every week, not once a month.
You know what every euro is spent on and what return it produces.
The same budget, two ways of spending it
The small print, writ large
A commission on your spendYour budget is yours. We don't take a percentage of what you invest in the platforms.
Campaigns with no strategyWe don't launch anything until we know who for, where and why. The plan comes first.
Vanity metricsNo impressions or reach to paper over weak results. Only what moves the needle.
A ROAS we can't guaranteeWe don't promise figures before seeing your account and your sector. That's selling hot air.
There are two parts: what you invest in the platform and our management fee. We give you a realistic range for your sector in the free review, not a template figure.
SEM is advertising on search engines (mainly Google Ads), which captures people already looking for you; Meta Ads (Instagram and Facebook) creates demand among people who don't know you yet. We usually combine them depending on your goal.
It depends on your sector and your goal. In the free review we give you a realistic range, not a template figure.
No. We charge for management, never a percentage of what you spend on the platforms. That way it isn't in our interest for you to spend more, but to spend better.
Yes, and in fact we recommend it. Advertising delivers immediately while SEO builds the long-term foundation. They complement each other; they aren't substitutes.
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