The Gran Vía blog
SEO, web, advertising and AI with no jargon and no hype. What genuinely moves the needle in your business — and what doesn't, whatever anyone tries to sell you.
Google is no longer the only one answering. When someone asks ChatGPT or Perplexity about your sector, does your name come up, or your competitor's? Here's what Generative Engine Optimization is and why you should start now.
Read the article →The listing isn't verified, the category doesn't fit, the name doesn't match, it's suspended, or there's no activity. How to work out which one is yours.
Read →Which comes first depends on how long you can go without results, what a click costs in your trade and where you rank today. With the real click split from 48 websites.
Read →Since 2 August 2026 you can no longer disguise the fact that it's a bot. What to automate, how it's charged and how not to waste the time of whoever writes in.
Read →From delivery note to payment without typing anything twice: what can be handled at each step, when it isn't worth it, and the four dates e-invoicing brings with it.
Read →Two separate laws, two calendars. Verifactu already has its date: 1 July 2027 for the self-employed. Business-to-business e-invoicing doesn't yet.
Read →A chatbot answers; an agent acts. What it is, what it's for in a small business and what to decide before switching it on.
Read →Why a free Gmail account costs you customers, and how to set your email up on your own domain, step by step.
Read →Google now answers in Spanish without showing links. What genuinely changes, what the data says and what to do this week.
Read →The 5 commonest technical mistakes keeping your website invisible — and how to spot them without being technical.
Read →If an agency promises you a specific return without seeing your account, run. Here's why.
Read →Every extra second of loading takes customers with it. What to measure, what to fix and what to ignore.
Read →No science fiction. Real tasks AI can take off your hands this very week.
Read →Google Business Profile, reviews and the map. The guide for neighbourhood businesses that want to fill the diary.
Read →Small design and copy adjustments that take a website from decorating to selling.
Read →Audiences, keywords and landing pages: where the money leaks out and how to get it back.
Read →What it is, what it's for and why almost nobody has one yet. Spoiler: you should.
Read →Accounts, servers, providers and campaign types. Everything grouped under the word “email”, sorted out.
Read →// Nothing here in this category yet. Come back soon. 🧀
