A checkout that scared customers off
Doctorrock had traffic, but was losing it right before taking payment. The mobile checkout had too many steps, long forms and no cart recovery: every abandonment was a sale that had almost closed.
Success story · E-commerce + CRO
// Real project figures — zero filler, zero made-up ROAS.
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Doctorrock had traffic, but was losing it right before taking payment. The mobile checkout had too many steps, long forms and no cart recovery: every abandonment was a sale that had almost closed.
We focused on WooCommerce + CRO: fewer steps to payment, a checkout built for mobile, and automations to recover abandoned carts with well-judged reminders.
Without spending a euro more on traffic, mobile conversion multiplied by 2.4 and abandoned carts fell by 41%. What they already had started genuinely converting.
Checkout auditIdentifying the steps where most buyers dropped out.
Mobile-first redesignA shorter checkout, designed for mobile first.
Cart recoveryEmail automations for abandoned carts.
WooCommerce optimisationPerformance and plugin tuning so payment doesn't slow down.
A/B testsTesting checkout variants with real data.
Funnel analyticsTracking every step of the purchase to keep improving.
Same catalogue, same traffic. What changed was how easy it was to pay.
We now sell while we sleep. Before, we'd watch the traffic come in and the sales never arrived.
Other cases with the same approach: results before promises.
A highly technical sector, with nobody explaining it properly.
Well ranked, but not growing.
A huge catalogue, invisible in search.
No lock-in · No small print · A reply in under 24 h
// A real Doctorrock case — delivered by the Gran Vía Solutions team.
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