Success story · E-commerce + CRO

From abandoned cart to confirmed order.

WooCommerce + CRO Less
friction
more sales
x2.4conversion
Client
Doctorrock
Sector
E-commerce
Services
WooCommerce · CRO
Timeline
3 months
Location
Spain
🔒 doctorrock.es
x2.4mobile conversion
−41%abandoned carts
−3checkout steps
+180%completed orders

// Real project figures — zero filler, zero made-up ROAS.

The challenge, the fix,
the result.

Hover over each card to read the full story.

01 — The challenge

A checkout that scared customers off

Doctorrock had traffic, but was losing it right before taking payment. The mobile checkout had too many steps, long forms and no cart recovery: every abandonment was a sale that had almost closed.

02 — The fix

Redesign the funnel, not the whole shop

We focused on WooCommerce + CRO: fewer steps to payment, a checkout built for mobile, and automations to recover abandoned carts with well-judged reminders.

03 — The result

The same visits, more sales

Without spending a euro more on traffic, mobile conversion multiplied by 2.4 and abandoned carts fell by 41%. What they already had started genuinely converting.

What exactly did we do?

Checkout auditIdentifying the steps where most buyers dropped out.

Mobile-first redesignA shorter checkout, designed for mobile first.

Cart recoveryEmail automations for abandoned carts.

WooCommerce optimisationPerformance and plugin tuning so payment doesn't slow down.

A/B testsTesting checkout variants with real data.

Funnel analyticsTracking every step of the purchase to keep improving.

Before and after: the checkout

Same catalogue, same traffic. What changed was how easy it was to pay.

Before
Steps to payment5
Cart abandonment68%
Mobile conversion1,1%
After
Steps to payment2
Cart abandonment39%
Mobile conversion2,6%
We now sell while we sleep. Before, we'd watch the traffic come in and the sales never arrived.
D Manager · DoctorrockGran Vía Solutions client

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// A real Doctorrock case — delivered by the Gran Vía Solutions team.

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