Success story · Paid advertising + Content

The CTR that quadrupled.

Ads + Content x4
CTR in
6 months
4.8%CTR
Client
Muneralia
Sector
Property
Services
Social media · Paid advertising
Timeline
Ongoing
Location
Spain

What actually sets us apart

We don't just manage your profile. We produce your content.

We come to your business, we film and edit the videos and we bring you the ideas that work. No stock footage, no templates: real content, your brand, made to travel.

muneralia_ Property
12.3K ❤
🏠 “Can you picture yourself living here?”
muneralia_ Property
🏠📢 A new opportunity! Here's a flat that's worth it — it isn't the typical magazine flat… but it is
muneralia_ Property
Every estate agent's nightmare isn't showing an empty house… it's discovering it might not be empty
muneralia_ Property
🏡 We were going to show a house in Munera… and ended up giving an impromptu tour

// Real accounts belonging to Muneralia, a Gran Vía Solutions client.

The clip that changed everything

Their viral video: “they even got invited onto the radio”

Published as the account's second piece of content, this reel proved that the right format needs neither an ads budget nor an existing community to work.

1.5Mviews
950.200unique accounts reached
43.400total interactions
+1.432new followers
12.300Likes
6.200Comments
22.000Shares

Beyond the reach: the video generated numerous calls from potential customers, of which close to 5 sales were closed. Content that doesn't just entertain — it connects with the audience and turns into real business from the very first posts.

1,2% → 4,8%campaign CTR
x4CTR in 6 months
+leadsqualified per month
Ongoingsocial media management

// Real project figures — zero filler, zero made-up ROAS.

The challenge, the fix,
the result.

Hover over each card to read the full story.

01 — The challenge

Ads nobody was looking at

Muneralia's campaigns had a budget but went unnoticed: generic creative and targeting far too broad for a property offering.

02 — The fix

New creative, a far more refined audience

We redesigned the ad creative and refocused the targeting on the real buyer profile, adding social media content that reinforced every campaign.

03 — The result

From going unnoticed to winning real clicks

The click-through rate went from 1.2% to 4.8%, quadrupling in six months. The ads now attract the right buyer profile.

What exactly did we do?

Social media managementA calendar and steady publishing of property content.

New creativeAd pieces designed to stop the scroll.

Fine-grained targetingAudiences defined by real buyer profile.

Meta Ads campaign managementOngoing optimisation of budget and results.

Content calendarPosts aligned with the live campaigns.

Monthly reportsTracking CTR, leads and cost per lead.

Before and after: the campaign

The same budget, far more judgement in the creative and the targeting.

Before
campaign CTR1,2%
Qualified leadsfew
Content frequencyirregular
After
campaign CTR4,8%
Qualified leadsa month
Content frequencysteady
The same old ads, with a different angle, started bringing in real enquiries.
M Manager · MuneraliaGran Vía Solutions client

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// A real Muneralia case — delivered by the Gran Vía Solutions team.

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