Success story · SEO + Redesign + E-commerce

One winery, two audiences.

Client
Bodegas Don Octavio
Sector
Winery · Wine
Services
SEO · Website redesign · Online shop
Timeline
Location
Spain
🔒 bodegasdonoctavio.com

The challenge, the fix,
the result.

Hover over each card to read the full story.

01 — The challenge

Wholesalers and end customers mixed together on a single website

Bodegas Don Octavio needed to speak to wholesalers and end customers in very different ways, something their previous website didn't separate, losing clarity with both audiences.

02 — The fix

Two websites, one SEO effort holding up both

We redesigned and split into two websites: a corporate one for wholesalers and an online shop aimed at end customers, working on the SEO for both in parallel.

03 — The result

Each audience finds the website it needs

Wholesalers and end customers no longer cross paths on the same website, and both gain organic visibility separately.

What exactly did we do?

Technical SEOWorked on both websites separately.

Corporate website redesignFocused on the wholesale channel.

Online shop (e-commerce)Focused on selling to end customers.

Wine catalogue by wineryClear pages for each reference.

Separating the audiencesWholesale and end customer, each with its own journey.

Responsive designBuying and browsing just as clear on mobile.

Splitting the two websites has tidied up the business as much as it has the sales.
B Manager · Bodegas Don OctavioGran Vía Solutions client

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